In medtech, the
route to market
is a jungle…
…you need an
Bringing an innovative medtech product to market is an adventure. With all the excitement, but also with all the pitfalls. The smart teams, the ones who inevitably end up with a successful product on the market, know to look around for the most experienced guide in town. One who knows the territory, understands the many languages and customs you’re going to encounter on the way and – above all – someone who will actually get you there.
Founders (usually university-based) understand the science and their tech… but not the market.
Investors, focused on the best ROI, understand due diligence and portfolio management, but rarely have sufficient market or operational knowledge.
And in the route-to-market jungle, not working as a team means death. The ground is littered with ventures that simply ran out of time or money before they reached their destination or exit.
… and top-level support for the entire team, keeping them focused, aligned and motivated. This is what it takes for medtech startups to succeed.
So Bart Hendriks heeded the call and founded The Dawning.
“The moment you step into healthcare you never want to step out again… because what you do is so meaningful. It gives you so much energy back.”
For Bart, guiding teams on their medtech adventure is a calling, not just a job. With a background in air-traffic control (cool under fire), Bart soon moved on to industry, where he founded one of Europe’s first e-commerce companies. When he came into contact with the medical world though, he knew that he had found his place. From technology and product development to sales & marketing and management, Bart is a master strategist at every level. Described as a “natural leader” who “gets things done fast and accurately”, his easy-going manner is as motivational as it is reassuring. Having lived and worked around the world, Bart has extensive contacts within the world’s top universities, along with an enviable wider global network.
Bringing an innovation to market is no easy task.
But Bart makes the complex simple and the impossible possible. Want to emerge from the jungle alive and successful?
Then wake up to The Dawning.
Bridging what people know and what they don’t know, Bart makes theory, practical… with his sleeves rolled up.
Sometimes there are people that just have that ability to make things work.
If that sounds interesting for your investment, then wake up to The Dawning.
Listen to those who’ve gone before you:
Bart has all the skills you need in a good leader: laser sharp focus on the bottom line, operational discipline, an entrepreneurial spirit and a pleasant easy-going attitude.
I have worked with Bart intensively at Bioxydyn where he was the CEO. Bart is one of the most energetic leaders i have had the pleasure of working with. With his open mind and positive attitude, he is a great motivator and guide to staff in all levels of the company.
Get insights and expertise that will illuminate your path.